Bookselling By the Numbers
A Publishers Weekly article looked at the breakdown of bookselling and the influence an online campaign might have on sales. Consider this:
Their research cites that online marketing is especially important to fiction titles. According to this study, 21% of book buyers said they learned of books they wanted to buy from online promotion. This vs. 13% who learned of these titles through other means (i.e. reviews, etc.) . And to the importance of an author's platform: a whopping 28% of readers said they chose a book because of the author, while only 9% of readers bought because of subject.
(Publishers Weekly, July 20, 2009)
Reprinted from "The Book Marketing Expert newsletter," a free ezine offering book promotion and publicity tips and techniques. http://www.amarketingexpert.com